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Digital Marketing Analytics Manager

  • Anytown / Addison / Atlanta / Bothell / Chicago / Duluth / Miami / New York / Santa Ana / Scottsdale / St. Petersburg
  • R-94216
  • Marketing Staff
  • Full Time
  • Added

The Digital Marketing Analytics Manager is responsible for collecting and analyzing digital marketing channel (web, social, email, etc.) and campaign performance data, preparing and automating quarterly, annual, and post-campaign reports and communicating results and data-based recommendations to broader marketing team, LOB leaders and senior level stakeholders. This individual will be our in-house analytics expert, will need superior analytical and problem solving and storytelling (via data) skills to succeed in this role must think outside the box to develop quantitative driven reports that are easily digestible and action oriented. As an integral part of the digital marketing team, the analytics manager will collaborate closely with content, campaign, web and CRO leaders to ensure analytics is part of the entire process (set up and tagging to optimizations to reporting to data-driven recommendations).  

Primary Responsibilities

  • 50% - Data Analyzation & Reporting (Campaigns & Channels): with a focus on data visualization, storytelling and providing data driven insights and recommendations, this role is responsible for growing the analytics and reporting center of excellence at Assurant. They are responsible for establishing reporting cadence, setting up analytics (UTM codes, tagging, etc.) and utilizing all digital marketing tools available (Elevate, DemandBase, GA, Data Studio, etc.) to report on organic channel performance and campaign level performance. They oversee the entire process and making strategic analytic-related decisions during planning process (data capture and tracking), making real-time optimization during campaigns and reporting post campaign with a focus on takeaways and recommendations to optimize future campaigns.

  • 20% - Report & Dashboard Delivery: responsible for not only gathering and creating reports and dashboards but also delivering results to marketing group, LOB leaders and key stakeholders in a meaningful and understandable way.

  • 20% - Testing, Data Capture and Tracking: coordinates data capture and tracking with internal teams and vendors (if applicable) to ensure analytics implementation enables tracking of desired channels, campaign activity and key performance metrics. Supports testing, site migrations, content and other updates from a data tracking and analytics perspective.

  • 10% - Subject Matter Expert / Continual Learning: serve as point person for analytics questions from marketing, LOB and other teams. Will continue to learn about Google Analytics, data capture, data visualization and other analytics related areas during their time with Assurant to ensure they stay on top of trends and innovations in the analytics space.

Basic Qualifications

  • High School Diploma or GED required, Bachelor’s degree preferred

  • 4+ years’ experience working in the field of data analytics & reporting

  • 2+ years’ experience with web analytics platform, Google Analytics preferred, Adobe and other analytics tools a plus

  • 2+ years’ experience with tag management, Google Tag Manager preferred

  • 2+ years’ experience with A/B testing and web optimization tools such as Optimizely

  • 2+ years’ experience extracting data from various marketing tools such as social channels, ABM, automation platforms, display and paid search

  • 2+ years’ experience with data visualization and knowledge of BI tools such as PowerBI

  • 2+ years’ experience in advanced marketing analytics methodologies such as testing, competitive analysis, surveys, and experimentation

Preferred Qualifications

  • Bachelor’s degree in data, analytics, or marketing

  • Experience using various analytics tools aside from Google Analytics

  • Google Analytics certification

  • Familiarity with CMS systems preferred (DruPal, WordPress, Sitefinity, etc.)

  • Knowledge of HTML and CSS with an understanding of website architecture and navigation is a plus

  • Proven ability to work across the organization, collaborate and create solid partnerships with stakeholders

  • Quick to understand business needs

  • Knowledge of industry guidelines and best practices

  • Experience analyzing data, identifying trends, summarizing results, and making data-centric recommendations to senior leadership

  • Ability to slice and splice data, think outside the box when it comes to analytics and tell stories to non-marketing audiences

Company Overview

Assurant is a global provider of lifestyle and housing solutions that help leading brands grow revenue, manage risk and deliver a great experience for their customers. We protect, connect, and support over 300 million consumers worldwide, helping people get more value from their connected devices, vehicles, and homes. Assurant is a proud member of the Fortune 300, with decades of experience in the industries we serve.

For more information, please visit


Assurant is committed to providing a competitive rewards package which goes beyond the value of your paycheck. We offer an array of market-competitive benefits and resources to support your physical, emotional, financial, and social wellbeing goals. These include programs to help you invest in your financial future such as savings programs, as well as competitive health and wellbeing benefits to support you and your family.

Health Coverage Starting Day One: We offer competitive health and wellbeing benefits to support you and your family. You can choose from a range of health and dental plan options, as well as health plan accounts.

Disability and Life Insurance: We provide short- and long-term disability insurance, life and accidental death and dismemberment insurance.

Retirement: Assurant offers retirement savings plans globally. U.S. based employees are offered a 401(k) plan in which Assurant matches 100% of every dollar contributed, up to 6 percent of eligible pay.

Employee Stock Purchase Plan: Assurant’s Employee Stock Purchase Plan (ESPP) allows employees to purchase shares of Assurant, Inc. stock at a 10 percent discount with funds contributed through after-tax payroll deductions.

Career Development: Assurant offers a variety of internal courses, workshops, special projects, coaching and mentoring programs. Tuition reimbursement and other professional enrichment opportunities are also available to encourage continuous learning.

Work-Life Balance: We strive to provide a work environment that encourages work/life balance. Options depend on job responsibilities and may include flexible work schedules, telework, paid time off and part-time employment.

Equal Opportunity Statement

Assurant is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or any other category protected by federal, state or local law.


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