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Digital Optimization Manager

As an Assurant Digital Optimization Manager , you’ll be leading the day-to-day planning and execution process for defined web properties while bringing best in class creative and analytical skills to Assurant. You will be responsible for all phases of web and mobile user-centered optimization, including the ability to make strategic and tactical recommendations to customers and project teams based on business requirements, usability findings, and standard UI design practices.  The Conversion Rate Optimization Manager should serve as a usability advocate, and promote a user-focused mindset across Assurant’s teams at all levels of seniority.

What will be my duties and responsibilities in this job?

  • Work with the VP, Digital Performance and collaborate with cross functional teams (creative, process, content, technology) 

  • Supports and user tests the creation of – journey maps, navigation flows, site maps, user stories, wireframes

  • Continually improve UX/CRO process in collaboration with the business

  • Leverages metrics, optimization, qualitative and quantitative res including managing external UX agencies

  • Create conversion optimization strategies and have full ownership and accountability for successful execution of key client projects

  • Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates

  • Analyze results and identify successes, failures, and trends, and effectively communicate these findings to clients and help benchmark the CRO process.

  • Participate in or lead client progress meetings during which you will report results, make recommendations, and assist clients in understanding the chosen strategies and what available information was used to aid in strategic decisions

  • Troubleshoot and spot existing issues with optimization test set-ups and present results internally or externally through the production of high-quality documentation

  • Evangelize internal clients on Conversion Optimization and lead CRO workshops.

What are the requirements needed for this position?

  • Strong analytical skills, excellent working knowledge of Google Analytics, SEO and SEM

  • 3+ years of similar position, managing UX (web and mobile)

  • Experience of testing tools eg. Google Optimize, Userlytics, UsabilityHub, Usertesting.com

  • Have strong experience in ecommerce markets with a B2B and D2C focus

  • Strong communication, presentation, and creative challenge-solving skills

  • Knowledge & experience in lean/agile product development, mobile platforms, and US market trends

  • Ability to anticipate and design for user needs by incorporating research, strategy and analytics

  • Solid understanding of web and mobile (native) technologies

  • BA or BS in Design, User Experience, Human-Computer Interaction, or a related field

What are the working conditions and physical requirement of this job?

Remote/Virtual US

How much should I expect to travel?

Up to 5%

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Helping People Thrive in a Connected World
We work with the world’s top brands to make smart devices simpler. Vehicles last longer. Homes more secure. Problems easier to solve. And we volunteer in communities all over the globe to help the world become a greener, better place. We come from a variety of countries, cultures, and backgrounds. But we’re united by our enduring values of common sense, common decency, uncommon thinking, and uncommon results. So connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

Our Culture Defined
Our unique culture is a big reason why talented people choose Assurant and why they tend to stay. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We believe that staying on top doesn’t mean sacrificing our values. We believe clarity of vision and a sense of purpose will carry us forward. And we take charge of our own success. We call it The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

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