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Director, Marketing Strategy

Job Summary

As the Director, Marketing Strategy you will be responsible for developing and implementing insights-driven marketing strategies, plans and campaigns that drive growth for the Connected Living Line of Business (LOB).

You will lead the integrated marketing strategy and planning process for Connected Living. You will partner with LOB leaders, Marketing Centers of Excellence (COEs), Communications and other cross-functional teams to plan and prioritize work aligned to business strategy and goals. You will collaborate with Growth Marketing and Product Marketing leadership to ensure broader plans and campaigns support key accounts and products.

You will be responsible for how our story comes to life, and measuring its effectiveness among clients, prospects and consumers. You will use marketing research to gain a deep understanding of each target audience, their needs, pain points, and how our solutions can help.

You will collaborate with B2B sales enablement teammate to understand and guide our messaging, leveraging consumer insights and proprietary data, across sales materials, campaigns and thought leadership.

The ideal candidate will have deep consumer and B2B marketing expertise, with background in a Marketing or Advertising agency setting or in-house agency within a large Fortune 500 company.

Job Responsibilities

Marketing Strategy, Planning & Campaigns

  • Develop annual integrated marketing strategy and plan across paid, earned, shared and owned channels that aligns with LOB strategy and goals.
  • Lead paid media strategy including trade advertising, sponsorships, digital and social. Work directly with trade publications to identify and assess media opportunities and secure placements. Manage paid advertising plan and associated spend.
  • Partner with Marketing COEs to prioritize and sequence work, ensuring efficient and effective allocation of resources and budget.
  • Oversee development of marketing briefs including creative and campaign briefs.
  • Develop and manage creation and distribution of content across channels according to marketing plans and content calendar.
  • Create and execute marketing campaigns across channels, including digital, social, paid advertising, trade media and events.
  • Partner with Growth Marketing and Product Marketing in support of Account-based Marketing efforts, product launches or campaigns.
  • Establish and track key performance indicators (KPIs) to evaluate success of marketing initiatives and campaigns.

Consumer & B2B Marketing Insights

  • Partner with internal research teams and external partners to conduct research to uncover insights and better understand customer needs for B2B and Consumer audiences.
  • Develop and maintain buyer personas and journeys for B2B and Consumer audiences to inform marketing strategies, plans, messaging and positioning.
  • Lead marketing message testing to understand message resonance, clarity, comprehension and effectiveness with target audiences.
  • Lead marketing research in support of B2B and consumer marketing efforts including but not limited to: research to support proposals, sales materials, campaigns, content development and thought leadership.

Storytelling & Sales Enablement

  • Develop a consistent brand narrative and storytelling framework for Connected Living. Provide tools, guidance and training to assist other marketers and business leaders with storytelling and articulating of our value proposition.
  • Partner with Growth Marketing to provide templates and tools that can be adapted for key accounts, coordinating execution of campaigns and proposals.
  • Manages and maintains LOB positioning and messaging frameworks. Leads efforts around naming, branding, trademarks, etc.

Basic Qualifications

  • Bachelor's degree in Marketing, Advertising, Business Administration or other related field
  • 8 to 10+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, B2B marketing, marketing research and analytics.
  • 5+ years with direct management experience leading a team of marketers.
  • Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns. 
  • Direct experience with managing digital and traditional marketing efforts and channels from concept through to production. 
  • Experience with all types of B2B media channels including trade and association media, tradeshows and sponsorships. 
  • Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
  • Comfortable working in matrixed environments. 
  • Desire to work in a fast-paced environment with complex and changing market dynamics. 

Preferred Skills

  • Marketing or Advertising agency experience or in-house agency within a large Fortune 500 company strongly preferred.
  • 5+ years direct management experience leading a team of 5+ marketers.
  • Direct experience managing paid media plans and advertising campaigns.
  • Direct experience marketing for a financial services or insurtech company.
  • Deep understanding of martech and analytics tools including Salesforce Marketing Cloud, sales enablement tools, Google Analytics, PowerBI.
  • Excellent communication skills (both written and verbal).
  • Self-starter with a strong sense of urgency and accountability.

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Pay Range

$99,200.00 - $165,600.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

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