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BUSINESS TEAM Open Office Meeting Women Getty 638953230 LR

Marketing Manager (Remote Available)

  • Miami
  • R-91059
  • Marketing Staff
  • Full Time
  • Added

We’re looking for an energetic and intuitive marketing generalist for our expanding Marketing Integration Team. We’re not your traditional corporate marketing group! This team is comprised of individual contributors who interact extensively with cross-functional teams within Assurant to drive results for Assurant’s top tier clients.

As a Marketing Manager, you’ll be responsible for leading integrated marketing and communications initiatives designed to enhance the customer experience and drive growth and profitability for Assurant’s Connected Living segment and its clients.

This position has remote work options available.

You’re the perfect candidate for this role if:

  • You’re great at cultivating client and stakeholder relationships
  • You’re a team player and can collaborate with broad cross-functional teams within an interdependent, matrixed structure to drive and execute marketing initiatives
  • You can make things happen in a fast-paced, dynamic and often ambiguous environment
  • You have a proven track record in go-to market implementations, driving projects forward and ensuring deadlines are always met
  • You have experience with developing and implementing results-driven marketing strategies for client products and services
  • You can create engaging content and messaging across consumer-facing touchpoints in the buyer’s journey
  • You can uncover and grasp business needs and identify operational opportunities to create reusable content
  • You’ve got an eye for detail and ensure accuracy, consistency and clarity in all your work
  • You’re creative – not only as it pertains to marketing and design, but also when it comes to problem-solving
  • You’re analytical and resourceful and know when to escalate issues to management for support and/or resolution
  • You’re comfortable leaning more heavily on traditional mediums that may require non-traditional means of measuring success 
  • You understand how to effectively navigate processes within large organizations and/or within regulated industries
  • You’re not afraid to get involved with routine administrative tasks, including reporting to leadership, as needed

Sound like a good fit? Here’s some other important aspects of the role.

You’d be responsible for:

  • Conducting needs analysis and taking an active role in content creation for deliverables (e.g. newsletters, articles, direct mail, brochures, presentations, point of purchase materials, sales tools and job aids, websites, apps, and customer communication channels including mail, email, and SMS messaging)
  • Supporting the field team by creating/reviewing/enhancing training and sales materials to realize strategic objectives including profitability and growth
  • Identifying opportunities in client’s omnichannel sales process to seamlessly integrate products and services in a compliant manner
  • Managing Marketing Development Funds and/or budgets as defined by the business
  • Leading in-house creative services team to execute on branded marketing for traditional and digital channels, including providing direction on artistic perspective, content and brand execution
  • Driving legal/compliance and client approval processes for all content deliverables

So far, so good? Here’s what you’ll enjoy about this job:

  • The people – we care and support each other as a team
  • The variety – every day is different, and you’ll find yourself navigating unchartered territory in this role
  • The excitement – we’re an innovative company constantly seeking ways to continue to bring value to our clients and consumers
  • The opportunity – you’ll be regularly challenged to learn, grow and advance within our Fortune 500 global company
  • The flexibility – we have remote options available

This is what we consider the basic qualifications:

  • Bachelor’s degree in Marketing, Business or relevant field
  • 3 plus years of relevant experience in marketing management with proven success
  • Experience with core marketing methodologies related to product positioning, branding, promotions, market research and sales support
  • Experience working with client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
  • Excellent written, verbal and interpersonal communication skills

This is what we’d consider the cherry-on-top (i.e., preferred experience, skills and knowledge):

  • Master’s degree in Marketing, Business or relevant field
  • Background working in the retail industry or direct/frontline experience
  • Bilingual or multilingual (English/Spanish/French/Portuguese)
  • Advanced experience with Microsoft Office programs
  • Experience in multiple marketing channels/mediums
  • Understanding of B2B2C marketing relationships

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