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Social Listening Specialist

Job Summary

The Social Listening Specialist is responsible for driving and executing the social listening and monitoring program across Assurant globally to generate actionable insights, help safeguard the reputation of our company and our clients and be on the forefront of industry and competitor trends.

Job Responsibilities

Strategy Development – 15%

  • Partner with Director, Global Social Media & Advocacy, leverages business acumen and cross-functional network to develop enterprise listening strategy, including the ideation, development, and subsequent enhancements and optimization.
  • Work with cross-functional teams to develop and implement the listening strategy, determine the feasibility and priority of listening needs across the business, and conduct global listening discoveries and audits.

Execution of Social Listening Strategy – 30%

  • Determine appropriate requirements, map to social architecture, and configure social listening topics and queries within the platform including writing Boolean queries.
  • Conduct discoveries and audits as needed.
  • Routinely assessing current queries and optimizing/modifying configuration of tagging structure and queries (as needed) to reflect changes in business and industry.

Analysis, Reporting, Communication – 35%

  • Monitor, extract, analyze, and leverage large data sets (including key clients, products, services, events, and campaigns) to develop impactful strategic VOC insights and recommendations.
  • Provide proactive, robust intelligence reports which include recommendations and opportunities based on social conversation trends.
  • Communicate insights and manage stakeholder engagement.
  • Supervise process for maintaining high quality data from listening and conduct quality checks to support social care efforts and reporting.
  • Leverage social platform to provide benchmarking for competitive listening initiatives.

Vendor/Resource Management – 20%

  • Manage tools and/or vendors related to social listening and monitoring.

Platform administration including providing/restricting access, permissions, building infrastructure, dashboard creation (listening, reporting, engagement), and macros

  • Manage social listening ticketing system including assessing requests, creating backlog, creating timelines, and communicating with stakeholders.
  • Engage with vendor’s managed services to provide guidance and feedback on the social media listening tool, facilitating improvements and efficiency.

Job Qualifications

  • Bachelor’s degree in Marketing, Communications, New Media, Business, or related field
  • 2+ years professional experience in a marketing, digital or social media capacity
  • 1+ years hands-on experience developing social listening Boolean search queries and monitoring for large consumer brands or Fortune 500 companies in an agency, corporate or consulting capacity.
  • Proficient understanding of social listening (Boolean Language and platforms, like Sprinklr, Talkwalker, or Brandwatch.)

Preferred Skills

  • Strong interpersonal and communication skills (both verbal and written).
  • Strong analytical skills: ability to spot trends and patterns; synthesize and translate unstructured data into timely, actionable insights and reports.
  • Demonstrated ability to manage and prioritize diverse elements of complex projects for people, tasks, communication, change, etc. to drive optimal outcomes and results- strong project management and multi-tasking skills.
  • Ability to excel in a large, matrix environment.

#LIRemote


Pay Range

$53,700.00 - $89,900.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

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