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Conversion Rate Optmization Manager

Apply Location Atlanta, Georgia Requisition Number R-89676

CRO Manager

As an Assurant CRO Manager, you’ll be leading the day-to-day planning and execution process for defined web properties while bringing best in class creative and analytical skills to Assurant. You will be responsible for all phases of web and mobile user-centered optimization, including the ability to make strategic and tactical recommendations to customers and project teams based on business requirements, usability findings, and standard UI design practices.  The Conversion Rate Optimization Manager should possess the ability to rapidly prototype UI concepts, serve as a usability advocate, and promote a user-focused mindset across Assurant’s teams at all levels of seniority.

Primary Responsibilities:

  • Work with the Director and VP, Digital Performance and collaborate with cross functional teams (creative, process, content, technology) 
  • Enhances information architecture team accomplishments and competence by planning delivery of optimization solutions
  • Creates – and occasionally directs the creation of – journey maps, navigation flows, site maps, user stories, wireframes, concept diagrams and personas

  • Continually improve UX/CRO process in collaboration with the business
  • Leverages metrics, optimization, qualitative and quantitative research to inform and validate design decisions
  • Create conversion optimization strategies including managing external UX agencies
  • Have full ownership and accountability for successful execution of key client projects
  • Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
  • Analyze results and identify successes, failures, and trends, and effectively communicate these findings to clients and help benchmark the CRO process.
  • Participate in or lead client progress meetings during which you will report results, make recommendations, and assist clients in understanding the chosen strategies and what available information was used to aid in strategic decisions
  • Troubleshoot and spot existing issues with optimization test set-ups and present results internally or externally through the production of high quality documentation
  • Evangelize internal clients on Conversion Optimization and lead CRO workshops.
  • Identify and suggest ways to improve efficiencies
  • Ensure all processes and QA procedures are diligently followed and inspect and audit on a regular basis

Basic Qualifications:

  • BA or BS in Design, User Experience, Human-Computer Interaction, or a related field.
  • Strong analytical skills, excellent working knowledge of Google Analytics, SEO and SEM
  • 5+ years of similar position, managing UX (web and mobile)
  • Working experience with prototyping tools such as OmniGraffle, Axure, Invision, etc.
  • Experience of testing tools eg. AB Tasty
  • 5+ years experience in javascript, html and css with an excellent understanding of front to backend processing, API service experience, testing and debugging.
  • Have strong experience in ecommerce markets with a B2B and D2C focus
  • Highly successful problem solver that is organized, detailed and extremely collaborative
  • Passionate, positive and capable of making incredibly complex things simple
  • Strong communication, presentation, and creative challenge-solving skills
  • Have an eye for great design and good background knowledge of UX design principles and practices.
  • Knowledge & experience in lean/agile product development, mobile platforms, and US market trends.
  • Ability to anticipate and design for user needs by incorporating research, strategy and analytics.
  • Solid understanding of web and mobile (native) technologies.

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