The Marketing & Digital Experience Specialist manages and improves content and digital experiences across Assurant’s global web ecosystem. The role combines hands-on CMS publishing with digital operations, localization, quality assurance, governance, search optimization, accessibility, measurement support and stakeholder consultation.
This role will translate business needs into scalable, accurate, measurable, and reusable digital experiences. The role helps move the web team beyond reactive page publishing toward a governed digital experience operating model that supports global growth, consistent execution, business self-service, and continuous optimization.
Key working relationships: Digital Marketing Team, Business Line and regional marketing partners, Content strategy, copywriting and communications teams, vendor partners, legal, privacy, compliance, accessibility stakeholders.
Key Responsibiliies
· 50% - Website Maintenance, Content Entry & Digital Operations: Manage the day-to-day maintenance and operational health of Assurant’s global web ecosystem. Execute accurate, timely content entry and publishing in Contentstack for line-of-business stakeholders and international country managers; maintain pages, components, links, metadata, and localized content; coordinate approvals, dependencies, and releases; validate changes across devices and environments; resolve content and publishing issues; and apply structured-content, governance, SEO, accessibility, and quality standards to sustain an accurate, consistent, reliable, and continuously optimized web experience.
· 25% - Digital Experience & Stretch Projects: Contribute to priority digital experience initiatives beyond core global content editing, including personalization, experimentation, journey enhancements, and other emerging or cross-functional projects. Support implementation and testing, document learnings, and help scale successful approaches across the global web ecosystem while maintaining day-to-day content operations as the role’s primary focus.
· 15% - Partnerships, Communication & Leadership: Lead meetings, discussions, and working sessions with internal stakeholders and external partners, communicating clearly across technical and non-technical audiences. Build productive relationships, provide clear direction and strategic recommendations, constructively challenge assumptions, surface risks and tradeoffs, and offer viable alternative approaches and outcomes. Facilitate decisions, establish ownership and next steps, and respond professionally and resiliently when recommendations are challenged, modified, or not accepted.
· 10% - Process Improvement, Enablement and Future readiness: Stay current on emerging trends, technologies and operating practices; apply relevant learning to improve digital experiences; establish and maintain standards and guidance; and proactively recommend priorities and capabilities that inform product roadmaps.
Required Experience, Skills, and Knowledge
Experience
- 3+ years of experience in web content management, digital operations, digital marketing, website production, or a closely related discipline.
- Hands-on experience with enterprise CMS tools; experience with a composable or headless CMS is strongly preferred.
- Working knowledge of HTML and CSS, responsive website behavior and common web publishing best practices
- Working knowledge of SEO, Accessibility, Analytics, and digital quality assurance.
- Experience partnering with stakeholders to set and manage priorities and approvals.
- Ability to translate ambiguous requests into clear requirements, tasks and execute with strong attention to detail.
Education
- Bachelor’s degree in marketing or related field.
Knowledge and Skills
- Contentstack or another composable CMS tool; modular content, taxonomy, localization, workflows, roles, publishing environments
- Web governance or quality platforms, accessibility testing tools, SEO/AEO/GEO platforms
- Experience supporting multiple countries and languages, brands, and business lines.
- GA4, Google Tag Manager, Site search and conversion analysis knowledge
- Strong documentation, governance, project leadership, stakeholder management, and written and verbal communication skills.
- Ability to manage competing deadlines and priorities across multiple lines of business.
- Ability to influence technical and non-technical partners without direct authority and to balance measurement ambition with privacy, data, and platform constraints.
Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.
Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.
For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.
What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.
Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
