Overview of Position
We are looking for a Marketing Automation & Optimization Specialist to join our Marketing Platforms team. This role will be responsible for improving the performance, quality, measurement, and effectiveness of enterprise marketing programs by driving reporting, optimization, campaign validation, and process improvement initiatives.
The specialist will work closely with lifecycle marketers, campaign execution teams, analytics partners, and marketing technology stakeholders to ensure customer communications and marketing programs are accurately implemented, effectively measured, and continuously optimized.
This role is ideal for someone who combines experience in email marketing, marketing automation, performance analysis, reporting, and operational excellence, with a passion for transforming data into actionable business recommendations.
What will be my duties and responsibilities in this job?
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Support and audit lifecycle marketing programs, email campaigns, and customer engagement initiatives to ensure alignment with business objectives.
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Validate campaign implementations, audience selection, personalization logic, dynamic content, tracking parameters, and deployment readiness.
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Partner with campaign execution teams to ensure marketing programs follow established standards and best practices.
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Establish KPI frameworks, reporting baselines, scorecards, and dashboards that provide visibility into marketing performance.
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Analyze campaign and operational performance data, identifying trends, opportunities, and recommendations for improvement.
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Create and maintain reporting cadences that support accountability, performance monitoring, and business decision-making.
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Support UAT and campaign testing activities to ensure requirements are accurately implemented and validated prior to launch.
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Conduct audits of marketing processes, campaign configurations, documentation, and reporting practices.
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Identify opportunities to improve quality, efficiency, scalability, and operational effectiveness.
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Document optimization initiatives, testing methodologies, governance processes, and operational standards.
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Partner with stakeholders to implement continuous improvement initiatives and support marketing automation best practices.
What are the requirements needed for this position?
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3+ years of experience in Marketing Operations, Marketing Automation, Lifecycle Marketing, CRM Operations, Email Marketing, Campaign Optimization, or related disciplines.
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Experience supporting email marketing and customer lifecycle programs.
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Experience performing campaign validation, testing activities, deployment readiness reviews, or UAT processes.
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Experience developing dashboards, scorecards, KPI frameworks, and performance reporting.
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Strong analytical skills with the ability to translate data into actionable business recommendations.
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Experience working cross-functionally with marketing, analytics, technology, and business stakeholders.
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Exceptional attention to detail and strong organizational skills.
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Excellent verbal and written English communication skills.
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Ability to work independently, manage multiple priorities, and drive initiatives forward with minimal supervision.
What other skills/experience would be helpful to have?
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Experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, reporting, or lifecycle campaign management.
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Experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Braze, Marketo, Pardot, Eloqua, or similar technologies.
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Experience building dashboards in Power BI, Tableau, Looker Studio, or similar reporting tools.
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Experience with campaign tracking methodologies, UTM governance, attribution, and digital analytics.
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Experience supporting A/B testing, experimentation programs, and campaign optimization initiatives.
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Knowledge of workflow automation, reporting automation, and operational process improvement.
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Salesforce Marketing Cloud certifications or analytics certifications are a plus.
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Experience working in global, matrixed, or Center of Excellence environments.
What makes us different?
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Opportunity to build and shape a newly established optimization and reporting capability within the Marketing Platforms organization.
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Influence enterprise-wide marketing decisions through data-driven recommendations and performance insights.
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Operate as a trusted advisor across multiple business units, helping improve marketing effectiveness and customer engagement.
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Work in a highly autonomous environment where initiative, ownership, and continuous improvement are highly valued.
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Collaborate with marketing, analytics, technology, and operations stakeholders across the enterprise.
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Contribute to the development of reporting frameworks, optimization programs, and operational best practices that will scale across the organization.
What are the working conditions and physical requirements of this job?
If no application deadline is provided, this role may be a pipeline requisition, and we'll continue to collect applications on an ongoing basis, or there is no requirement for this information in the location where the role is posted.
Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.
Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.
What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.
Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
AI and Biometric Usage
Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.
Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.
Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
Job Scam Alert
Please be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords. Learn more about what to look out for and how to report a scam here.
